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Clothes Marketing: Establishing a Theme That Empties Your Clothes Racks
A storefront should inspire passersby to stop and take a second look. A boutique clothing store, even (especially) a consignment clothing store should get people to think things like, “I never...
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4 Inspiring Online Communities For Fashion & Clothing Marketing
Small businesses that sell clothing, jewelry or accessories face many marketing challenges against national brands in malls, with large budgets for photoshoots, advertising and promotions. However,...
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Nerd Marketing: Embracing Nerd Culture To Sell More Products
If you’ve been paying attention to pop-culture, you may have noticed that in recent years it seems that the word “nerd” has been officially reclaimed. Often used as an insult in our school years and...
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How Clothing Boutiques Can Build Loyalty With Ladies Looking For the Right Fit!
Plus size marketing isn’t a dirty little secret. We know that people come in all shapes and sizes and almost everyone has had difficulty finding clothes, if not tailored, that fit perfectly. Women...
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Could a Pop-Up Shop Be Your Most Successful Marketing Event?
Flash retailing isn’t new to the United States, Canada and the UK, but because the national retail vacancy rate is at a three-year high, it’s certainly resurfacing. Flash retailing involves opening a...
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Three Great Facebook Ideas from Boutique Clothing Shops
Line Daems, co-owner of design store Kreatelier says, “One of the first things to consider when opening a store front is the look of the window, awning, etc. Clear signage will make it easier to...
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